short runs, variable data...
digital = flexible
Imagine planning a direct mail campaign to your top customers*. You have a unique offer, well wrapped in the form of a letter or leaflet, but the one thing lacking is personalisation. Digital print allows each item to be individually addressed to your customer and to feature their name or that of the business in any number of places (fields) throughout the document. It even allows you to amend your offer to different categories of customer.
Digital Print is used for:
- personalised mailers
- same-day business cards
- reports & manuals
- newsletters
- invitations
- postcards
* A recent survey conducted on behalf of Royal Mail and that included leading high street brands, demonstrated that mailings increase sales, brand-share and penetration. In fact there was an average increase of more than 21% in sales over a twelve-week period, proving that well presented and highly targeted promotional material does more than just increase awareness, it puts money on the bottom line.