Operators of retail premises are all too familiar with the value of large format printed Point Of Sale material (POS). However, many other types of organisation are now realising the benefit of getting their marketing messages in front of their customers, take estate agents and banks for example, with window posters and internal displays.

Add to this advertising banners, exhibition graphics panels and pop-up displays, as used in conferences and shopping centre concessions, and it is clear that the advances in technology in this area are resulting in a significant increase in usage.