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Looking for that special something? Why do promotional products work for small businesses?

Choosing the right promotional product is key

Marketing can be a hard beast to crack, regardless of which industry you work in and especially for small businesses. Have you heard the quote – “Half the money I spend on advertising is wasted; the trouble is I don't know which half”. Recent research has suggested that unless brands are willing and able to invest in more memorable forms of marketing and advertising, their budgets could be being spent in all of the wrong ways. In today’s fast moving and digital environment, how do audiences react to different forms of marketing, and where do promotional items fit into your marketing plan?

Digital bludgeoning in decline?

Many marketing professionals herald the digital age as a welcome reform for promoting brands and businesses and it can be a very cost effective form of marketing. However in today’s market it appears that the consumers being targeted are becoming much more savvy about being “sold to”. ‘Traditional’ digital advertising using television adverts, with each second on air sold for hundreds of pounds, could in fact be costing businesses much more than they realise. Recent research suggests that up to 72 per cent of all viewers ignore, mute or change channels when television adverts are played. Despite audiences stating that TV advertising may be more memorable because it is seen more often, these high figures of customers switching off suggest that only a small percentage of all adverts will actually break through to the audiences they are trying to reach. Unfortunately, the face of internet advertising tells a similar story. Almost three quarters of respondents found banner advertising to be the most annoying form of marketing. So if you want your brand to succeed, you need to start thinking about your audience and how to reach them in a more effective way

Objective memorability

It was found that audiences who are repeatedly exposed to a brand are much more likely to remember it. In order to achieve this companies have found that the best way of putting their brands in front of audiences is to turn back to the physical world. By using branded promotional merchandise, companies are able to find their way to the desks and homes of their audiences. Whether it’s a calendar or a calculator, promotional products that remain within sight of audiences have that special something that makes them more memorable.

Finding a keeper product

The essential key to ensuring that your company is remembered has to be in choosing the right promotional product. When products are kept for more than six months, a whopping 94 per cent of those surveyed remembered who gifted them that particular promotional merchandise. Furthermore, almost 50 per cent of people admit to keeping these useful physical promotional products for over a year.

Look around your office and your desk space for promotional products you have been given – calendars on the wall, coasters on the desk, pens that you use regularly.

In order to make your brand memorable, you need to make sure you choose the right products for your brand. Bespoke promotional merchandise can be very effective, though generally useful office equipment such as business card holders, nicely branded umbrellas, highlighters and other stationery proves useful too.

For a free quote and to check out the range of promotional gift items available contact us today!

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