Our discussions and brief will have given a very strong direction to the project, however, as design is highly subjective, we need to make certain that not only have your wishes been interpreted correctly, but to your personal liking. So for certain projects, we will offer a number of visual concepts prior to proofing.
It is often worth sharing these ideas with other members of your organisation to establish a consensus.
Once the concept has been chosen we will continue to proof stage. This will be true size and where possible, will include features such as folds and flaps.
For simpler projects, this may well be fine from which to proceed to the next stage and printing the finished article.
For more complicated works, we understand that there will still be minor amendments required, from which we will produce a second (and normally final) proof for you to sign off.