The amazing flexibility of modern, personalised and bespoke print

In a world where time and money become major factors in our customers buying habits it is so important that modern digital print is sophisticated and flexible enough to cope with these demands. Not only is digital print faster and more flexible, it also enables you to create completely bespoke materials which speak directly to your clients and prospects.

Here are our top reasons as to how using modern digital print can help you:

You can target customers more easily

It is generally accepted that ‘one size fits all’ marketing is now rather old fashioned and that it’s much better to segment and target your customer groups.  This shows them that you really understand their needs and that you can deliver the service or product they desire.

Let’s say for example that you’re planning to mail-out a promotional brochure and cover letter and that it will be delivered to a number of your prospects within a key geographic area.  Digital options mean you can segment your customers in terms of their specific location, age and life-style preferences.

So if you’re promoting holidays and leisure breaks you can easily change either the ages of the people in the photographs or the wording within the letter or brochure. This can even include individual page headers, sentences and paragraphs.

This gives you a huge amount of flexibility and allows you to have a direct conversation with each customer group.

Any shape and size

Adaptable printing also means you can let your imagination run riot in terms of what it will look and feel like.  You can now request print materials in all kinds of unusual shapes and sizes and even have print made with cut outs and holes included.

We can even produce fun ‘scented print’ which means if you’re a florist you can create a leaflet smelling of roses for St. Valentine’s Day or if you’re a health spa, issue promotional materials with zesty citrus smells all built-in.  

There’s also embossed printing which prints onto a wider range of different materials and UV Spot printing where the text is slightly raised, giving an eye-catching, 3-D appearance.

Great colours and photos

As you would image with digital printing the use of colours and photography just gets better and better and it is now very easy to include high quality, high definition images with bright, pure colours which really bring your marketing materials to life.

Flexible and cost-saving

Flexible digital printing also means that you can easily order short print runs at short notice; something else which helps you significantly reduce your print costs.

So many possibilities!

With just so many creative print possibilities now available it can be hard to decide what’s best to use.

We really recommend therefore that you talk to us at PPS Print and have a (no cost and no commitment) chat before you make a decision.

We can give you advice and guidance on any kind of printing and ensure you end up with the very best materials at the most cost-effective prices.

So give us a call on 01733 349881 and talk to us about your aims and budget; you may be surprised just what we can do for you.