It’s a really simple answer but one that people often don’t do – Plan Your Print in Advance
Putting together an annual plan to support the creation and distribution of your print marketing materials benefits your business in a number of ways. The most important of which is that you will be able to plan things properly and save money over the course of the year and get a better return on your investment into printed marketing materials.
What’s more, because you’ll now be able to work strategically together, your printer will be able to give you more flexible print options and improve the quality of the finished product.
How to get started
The easiest way to get started is to ensure your print requirement is driven by your wider marketing strategy and built around the four seasons. Here’s an idea of what may be involved within each quarter.
In February, March and April – Plan for Spring
This is an ideal time to look again at all your existing print materials. You may review your brochures, leaflets, flyers, business cards, letterheads and more. It’s all about ensuring consistency and making sure that everything paints the right picture about your business. In particular, if you work in the holiday, leisure or outdoor industry then your marketing and promotion for the coming summer will already be underway.
May, June and July – Plan for Summer
Early summer is an ideal time to look at your external marketing in terms of promotional events. If you’re planning to attend exhibitions or Expos you may need a new exhibition stand, new eye-catching banners and new promotional hand-outs. This is also very good time to prepare any direct mail to issue during the summer holiday period.
In August for example a lot of people are away from the office so they may not respond to email. This makes August an ideal time to send them printed information which they can either read at their leisure or when they’re back in the business.
Summer is also the time to prepare your marketing materials for autumnal events such as Halloween and Bonfire Night; especially if your business promotes gift items, parties and food and drink.
In August, September and October – Plan for Autumn
If you are a mechanic or repair garage then this is the time to send out information about winter vehicle safety checks or if you’re an accountant send your clients information about the end of year HMRC tax return.
And whilst it may seem a little early, it’s now time to plan your Christmas cards, your Christmas promotional gifts and next year’s calendar.
Think also about next year’s strategic print marketing plan, so that nothing takes you by surprise or runs out when you most need it.
In November, December and January – Plan for Winter
Now is the time to start thinking about your New Year marketing. In particular, if you work in the health, food and fitness sectors, your ‘New Year, New You’ promotions.
Also, if you’re a florist, chocolatier, hotel or restaurant then now is the time to talk to your printer about St. Valentine’s Day, Mother’s Day and Easter.
It’s all about thinking ahead!
Overall the key is to avoid leaving things until the very last minute and instead, work to a plan which meets the ‘life-cycle’ of your customers.
This will also enable you to achieve business continuity and feel a great deal less stressed. We can help Here at PPS Print helping our clients put together successful and strategic print marketing campaigns is our specialism.
When to comes to annual planning, we have the experience, knowledge and resources to help you deliver your plan coherently and in the most cost-effective way.
So give us a call on 01733 349881 and talk to us about your aims and budget; you may be surprised, just what we can do for you.