These days we’re surrounded by good quality design pretty much all of the time.
It’s all created to either make us stop in our tracks and take notice or to paint a reassuring picture we’ll want to buy into.
Did you know that the visual appearance of a product accounts for over 90% of the reason we choose to buy it?
Great presentation is therefore, a very fundamental driver when it comes to your sales process.
Here are five tips to guide you as you design your print marketing materials.1. Use colour memorably
With a well-known brand for example, the brand colour by itself can make you think of the organisation and their products.Cadbury’s use of their signature purple and Easy Jet’s use of orange and white are just a couple of examples.
Pastel shades appeal to conscientious shoppers and strong and pale blues (especially with white) are seen as ‘healthy’.
Dark, cool colours create a feeling of security and reassurance. Think of the colours used in traditional Scottish tweeds for example.2. Think about your fonts
Think therefore of the tone of the conversation you want to have with your customer. Is it a formal, one sided and ‘information giving’ conversation or is it a relaxed and friendly two way chat?
Get a good feel for this and you’ll soon get a good feel for the kind of fonts to use. As a rough guide, you’d need no more than two or three typefaces.
As a final check, ensure it’s all very easy to read.3. Be flexible
So, whilst your brand colours and fonts should be included they do not have to take centre stage every time.4. Get the wording right
As a rule of thumb, try to come up with a killer headline, keep the overall copy brief and ensure it shows the benefit to the customer (you should always therefore, be talking about them, rather than you!).5. Go for great images
Make an impact!Overall then, it’s all about designing marketing materials that are attention grabbing and memorable.
It’s our specialism!Here at PPS Print our specialism is in creating highly effective marketing, branding, advertising, promotional and graphic design materials.
To talk through your requirements (or even just for an informal chat) do give us a call today on 01733 349881 or email firstname.lastname@example.org